One floral catalogue, four platforms

A florist's catalogue changes with the season and with whatever arrives from the market in the morning. Yet every platform has its own back office, photo rules and approval times: multiplying that work by four is unsustainable.

With a central catalogue you change price and availability once and it syncs automatically to Glovo, Deliveroo, Just Eat and Alfonsino.

The benefit is not only time: fewer cancelled orders because a flower has run out means a higher rating, fewer refunds and more visibility inside the apps.

Your job ends when the rider picks the order up: from that moment delivery is the platform's responsibility. Absent customers, delays or rider issues are not on the shop.