Delivery for florists: where to start

Delivery apps were born for food, but one of the fastest-growing categories today is the last-minute gift: a bouquet for a forgotten anniversary, a plant for a new home, flowers to say sorry.

The first step is commercial, not technical: pick 25-40 items you can arrange in minutes and that travel well. A huge catalogue slows the launch down and complicates peak hours.

The second step is being on several platforms. Staying on a single app means depending on its visibility and promotions exactly when demand explodes, like on Valentine's Day.

The third step is operations: one place to see orders, availability and prices while you're arranging a bouquet at the counter. That is exactly the problem VADO solves.

The effort on your side is minimal: one initial call of about 10 minutes, one setup call of about 30 minutes, then on average less than an hour a week to update the catalogue. All you need is a smartphone with an internet connection — applications, documents and platform approvals are handled by us.