What selling flowers on delivery really costs

Commission is only part of the bill. Fixed fees, activation costs, shop-funded promotional discounts and the staff time spent arranging bouquets all count.

For a florist there is one more line: waste. Delivery, done well, helps exactly here — it rotates fresh flowers faster instead of letting them wilt in the window.

A healthy model is fully variable: you pay only when you sell. No monthly fee means delivery never becomes a fixed cost in the slow months between occasions.

Practical advice: compute the margin per arrangement net of commission and build the delivery catalogue from the bouquets that stay profitable.

With VADO the commission varies by country and platform, with no monthly fee and no minimum term.

One cost you don't carry: logistics. Once the rider picks the order up, the delivery and any issue after that (absent customer, delays, surprises) sit with the platform, not the shop.